What does the Google Ads integration actually attribute?

Campaign, ad group, and keyword are captured on the lead and stay attached through to the signed job, so revenue can be traced back to the campaign that produced it.

Can Trussi push conversions back to Google Ads?

Yes. Closed-won jobs can be uploaded as conversions so bidding optimizes toward leads that close rather than leads that merely submit.

Do I need to change my landing pages?

Usually not, as long as tracking parameters reach the form. The setup checklist includes a verification step for this.

Does this work with an agency managed account?

Yes, provided the authorizing Google account has access to the Ads account.

Advertising

Google Ads integration

Track lead attribution back to Google Ads campaigns.

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How it works with Trussi.AI

Tie closed jobs back to the campaigns that produced them and see Google Ads performance in your executive dashboard.

The hard question in roofing marketing is not how many leads a campaign produced. It is how much signed revenue it produced, and most contractors cannot answer it because the lead source dies at the form submission.

The Google Ads integration carries campaign, ad group, and keyword attribution onto the lead record and keeps it attached as the lead becomes a job. When the job closes, the revenue is attributable back to the campaign that produced it, so cost per lead gives way to cost per signed dollar - a considerably more useful number when deciding where next month's budget goes.

Conversions can be pushed back to Google Ads as well, which lets the bidding algorithms optimize toward the leads that actually turn into jobs rather than toward form fills.

What you can do

Connect to Google Ads via OAuth
Sync campaign spend, impressions, and clicks
Surface LSA lead data in the executive dashboard
See cost-per-lead and ROI by campaign

What syncs

Campaign attribution: Campaign, ad group, and keyword captured on the lead and retained through to the job.
Spend: Campaign cost pulled in so cost per signed job can be calculated, not just cost per lead.
Conversions: Closed-won jobs can be pushed back to Google Ads as conversions for smarter bidding.
Reporting: Attribution surfaces in the marketing dashboard next to the other lead sources.

How to connect Google Ads

1Open Settings › Integrations and select Google Ads.
2Authorize with a Google account that has access to the Ads account.
3Select the Ads accounts and campaigns to track.
4Confirm that your landing pages pass tracking parameters through to the Trussi form.
5Enable conversion upload if you want closed jobs pushed back to Google.

Connections are managed in Settings › Integrations by an account admin, and can be disconnected at any time without affecting the job history already in Trussi.

Google Ads integration FAQs

More advertising integrations

Google Analytics

Google Search Console

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