Does this work with GA4?

Yes. The integration reads GA4 properties. Universal Analytics is no longer supported by Google and is not connected.

What access does Trussi need?

Read access to the GA4 property. Nothing is written back to Analytics.

Can I see which campaigns produce signed jobs?

Yes, when Analytics is connected alongside lead capture. Traffic and conversion data sit next to lead and job outcomes in the same dashboard.

Is there a separate charge?

No. It is part of the single plan.

Advertising

Google Analytics integration

Bring website sessions, engagement, and conversions into the marketing dashboard.

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How it works with Trussi.AI

Connect a GA4 property to bring website sessions, engagement, and conversions into your marketing dashboard, alongside your ad spend.

Google Analytics is good at telling you what happened on the website and blind to what happened afterward. It can report that four hundred people read the pricing page; it cannot tell you that two of them signed a twenty two thousand dollar job.

The integration brings sessions, engagement, and conversion events into the Trussi marketing dashboard, where they sit alongside lead and job data. That is the join that turns website analytics into a revenue report: traffic and conversions on one axis, signed work on the other.

It also gives the office one place to look. Rather than a marketing person in Analytics and an owner in the CRM comparing screenshots, both are reading the same dashboard.

What you can do

Connect a GA4 property via OAuth (read-only)
Sync website traffic by channel, engagement, and conversions
See paid vs. organic vs. direct website behavior alongside ad spend

What syncs

Sessions: Traffic by source, medium, and campaign pulled into the marketing dashboard.
Engagement: Engaged sessions and key page views available next to lead volume.
Conversions: GA4 conversion events aligned with Trussi lead records.
Trends: Period over period comparison so a traffic change can be checked against lead flow.

How to connect Google Analytics

1Open Settings › Integrations and select Google Analytics.
2Authorize with a Google account that has read access to the GA4 property.
3Choose the property and the conversion events that count as a lead.
4Confirm the GA4 tag is live on the marketing site.
5Check the dashboard against a known week of traffic to validate the connection.

Connections are managed in Settings › Integrations by an account admin, and can be disconnected at any time without affecting the job history already in Trussi.

Google Analytics integration FAQs

More advertising integrations

Google Ads

Google Search Console

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